1. Recent Articles

    1. How to Bridge the Gap Between In-Store and Digital

      How to Bridge the Gap Between In-Store and Digital

      Just because shoppers pull out their smartphones in-store doesn’t mean they’re purchasing on ecommerce sites. The study found that 75% of US smartphone users who found local information in search results helpful were more likely to visit the actual store. One in four shoppers said they wouldn’t step foot in a store if they didn’t think the items would be available. Shoppers may be inspired to visit a store if they can find the store location, hours, pricing and item availability from a simple web query. 

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      Mentions: Omnichannel
    2. Retailers Turn to Social Data for Product Development, Planning

      Retailers Turn to Social Data for Product Development, Planning

      Retailers are using social media data, now more than ever before, for product development and promotional planning. Boston Retail Partners’ “2014 Merchandise Planning and Allocation Survey” found that among retailers in North America, use of social media data for product development increased 550% from last year’s study. The research also identified a 190% increase in use of promotional planning.

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  2. Trends Lookout

    1. The two things customers told us they want are premium products that meet their high standards, and access to information so they can make informed decisions.
      By Sunny Jain
    2. With more than $2 billion in online buying on Cyber Monday to cap an exceptionally strong five day period since Thanksgiving, the online holiday shopping season is clearly going very well at the moment and is currently running ahead of forecast.
      By Gian Fulgoni
    3. More retailers are waking up and investing in mobile, and this year really signals a turning point in how they are vying for consumers' attention during the peak holiday season.
      By Natalie Kotlyar
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      Innovations, Technology
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  6. Topics in the News

    1. (21 articles) Mobile Apps
    2. (21 articles) Advocacy
    3. (20 articles) Omnichannel
    4. (14 articles) Social media
    5. (11 articles) in-store marketing
    6. (10 articles) Local Marketing
    7. (10 articles) Millennials
    8. (9 articles) Storytelling
    9. (9 articles) Personalization
    10. (7 articles) Sustainability
    11. (7 articles) Supply Chain
    12. (6 articles) Health and Wellness
    13. (6 articles) Urban
    14. (4 articles) Crowdsourcing
    15. (3 articles) Hispanics
  7. About OIA Insights Team

    With the rapidly changing consumer and business landscape, the Market & Consumer Insights team’s goal is to provide members with a firm understanding of key market trends and consumer needs/behaviors impacting the outdoor industry. OIA has built an insights offering with a suite of products ranging from market sales data to social media listening to trends forecasting in order to provide a multi-faceted and holistic view of consumer and market understanding for our members. Anyone interested in learning more or getting involved can email us at research@outdoorindustry.org
  8. Picture Gallery

    Can outdoor enthusiasts find you on Google? The New Norm: Simultaneously Shopping through Multiple Channels Personalization and Local Engagement Pays Off with Consumers How Outdoor can Generate Awareness through Social Media Infographic: Consumer Holiday Shopping Outdoor Brands Put a Healthy Spin on Cause Marketing Target meets last-minute shoppers’ needs via mobile services, offers New Popularity Of L.L. Bean Boots Sparks Scramble To Fill Orders Amazon Prime Now raises bar with one-hour delivery Outdoor Retailer Winter Market 2015 Preview: Adventure travel gear What's Mobile's Role in the Omnichannel Experience? Gear Institute Announces the Best Outdoor Gear of 2014