1. Recent Articles

    1. Nordstrom simplifies mobile commerce with text message buying

      Nordstrom simplifies mobile commerce with text message buying

      The retailer claims its TextStyle is the first of its kind for a department store in the United States, allowing for a secure, one-to-one buying experience between a consumer and a sales associate. Consumers are constantly connected to their phones, so this enables Nordstrom to serve them in a personal way no matter where they are.

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    2. Stio Partners With ALLIED Feather & Down on Responsible Down Production

      Stio Partners With ALLIED Feather & Down on Responsible Down Production

      Responsible down sourcing is a vitally important issue facing the outdoor industry and Stio, the Jackson Hole-based mountain apparel brand, will source 100 percent of its Fall 2015 down collection through ALLIED Feather & Down, meeting the textile industry’s Responsible Down Standard. The standard ensures that down feathers are sourced from responsibly raised birds and provides transparency for all aspects of the supply chain.

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    3. Kohl's is shifting to a targeted, digital approach

      Kohl's is shifting to a targeted, digital approach

      Kohl's is joining other retailers in a shift to more personalized, digital marketing programs, which they hope will boost sales while cutting costs. Both companies are looking to make better use of their customer data to communicate directly with customers and make targeted offers. "Loyalty is very important," said Kohl's CEO Kevin Mansell. "Longer term, personalization is probably more important because [it] has a big impact around the effectiveness of our marketing and driving more traffic into the stores."

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    4. adidas Outdoor Enters into Long-Term Partnership with WE‑cycle Bike Sharing Program in Aspen

      adidas Outdoor Enters into Long-Term Partnership with WE‑cycle Bike Sharing Program in Aspen

      adidas Outdoor, the athletic brand in the outdoors, today announced its partnership with WE-cycle, a nonprofit bike sharing initiative to reduce both carbon emissions and traffic congestion in Aspen, Colo. adidas Outdoor has signed on as title sponsor of the WE-cycle program, now open for the 2015 season. As title sponsor, adidas Outdoor will be visible on 100 bikes at 16 stations across Aspen. Additionally, WE-cycle employees will wear adidas Outdoor apparel and footwear. 

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    5. Google lets you look for tweets in mobile searches

      Google lets you look for tweets in mobile searches

      Google and Twitter are teaming up to allow the search engine to surface tweets directly in search results, the two companies announced Tuesday. To start, the update will appear in mobile searches both on browsers and in Google's iOS and Android apps. An update on Google's regular web search will follow. This means you no longer need to go directly to Twitter to look up specific Twitter accounts, hashtags or tweets concerning given topics.

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      Mentions: Social media
    6. Retailers Check Out Social Data to Improve Customer Experience

      Retailers Check Out Social Data to Improve Customer Experience

      Social engagement with retail brands, particularly on Facebook, is high. According to recent research, retailers are looking to leverage such interactions to gather information and improve the customer experience. Among retail executives in North America polled by Boston Retail Partners in April 2015, 31% had integrated their customer relationship management (CRM) system with Facebook, and an additional 49% intended to do so within two years.

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      Mentions: Social media
    7. California Could Open Bike Paths to E-Bikes

      California Could Open Bike Paths to E-Bikes

      The California state legislature is currently reviewing a bill that would open trails, paths, and bike lanes to e-bikes, according to Bicycling.com. Bike lanes and paths are generally reserved exclusively for non-motorized use, but the rising popularity of electric bikes in the United States has led local and state governments to consider allowing bikes with electric motors on bike paths.

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      Mentions: Legislation
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  2. Trends Lookout

    1. There's a lot of differences (between women and men) and we can't just start with a men's pattern and scale it down and make it pink which is what pretty much what everyone was doing.
      By Faith Ortins
    2. Two-out-of-three Apple Pay users have reported a problem at checkout — mostly related to terminals not working or taking too long to make the transaction, inaccurate posting of transactions and the inability of cashiers to help buyers who needed assistance in using Apple Pay.
      By Leon Majors
    3. With 64% of online purchases being picked up in-store, online and mobile shopping is no longer a threat but an opportunity.
      By Doug Hope
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  4. Categories

    1. Technology:

      Innovations, Technology
    2. Retail:

      Retail, Shopping
    3. Diversity:

      Diversity, Ethnicity
    4. Lifestyle:

      Activity, Lifestyle
    5. Trends:

      outdoor industry, Trends
  5. TopicsMost Read
  6. Topics in the News

    1. (13 articles) Local Marketing
    2. (11 articles) Urban
    3. (9 articles) Advocacy
    4. (8 articles) Partnership
    5. (8 articles) Social media
    6. (8 articles) Mobile Apps
    7. (7 articles) Legislation
    8. (6 articles) Omnichannel
    9. (6 articles) Sustainability
    10. (6 articles) Supply Chain
    11. (5 articles) Personalization
    12. (4 articles) in-store marketing
    13. (3 articles) Storytelling
    14. (3 articles) Loyalty
    15. (3 articles) Millennials
  7. About OIA Insights Team

    With the rapidly changing consumer and business landscape, the Market & Consumer Insights team’s goal is to provide members with a firm understanding of key market trends and consumer needs/behaviors impacting the outdoor industry. OIA has built an insights offering with a suite of products ranging from market sales data to social media listening to trends forecasting in order to provide a multi-faceted and holistic view of consumer and market understanding for our members. Anyone interested in learning more or getting involved can email us at research@outdoorindustry.org
  8. Picture Gallery

    Outdoor Brands Make Strides in Textile Recycling Infographic: Consumers want a better in-store mobile experience How to Engage Teens – the New Purchase Power for Outdoors Outdoor Retailers Take a Customer-Centric Approach to their Supply Chain Outdoor Consumers’ Lifestyle Drives Strong Demand for Base Layers Brands Engage Consumers through Immersive Entertainment Nordstrom simplifies mobile commerce with text message buying How Marriott is using mobile messaging to transform visiting a hotel Stio Partners With ALLIED Feather & Down on Responsible Down Production W. Coast ports look to automation to speed cargo Demand for walking shoes boosts Skechers' market share Kohl's is shifting to a targeted, digital approach