1. Recent Articles

    1. Report: Minorities to fuel holiday spending growth

      Report: Minorities to fuel holiday spending growth

      African Americans say they'll spend 17% more on the holidays this year than they did last year, and Hispanics and Asian Americans plan to spend 13% more, according to Nielsen. "Holiday is just a reflection of what's happening across the larger consumer retail landscape. This will continue well beyond the holiday season," said James Russo, Nielsen's vice president of consumer insights.

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      Mentions: Hispanics
    2. Small retailers see the benefits of in-store shops

      Small retailers see the benefits of in-store shops

      Small retailers are expanding their efforts to drive sales with in-store shops, a strategy long practiced by department stores. The partnerships work for products that don't compete for customers. "For small independents, they're giving up store space they could otherwise control or use. It only makes sense...if they could make money themselves (or) double the amount of profit," said Dan Butler, NRF's vice president of communities integration.

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    3. Retailers see value in shoppable video format

      Retailers see value in shoppable video format

      Sears, Kohl's, Target, Nike and Mr Porter are among the 39 retailers that have introduced interactive, shoppable videos that play on touchscreen technology. A Gap video campaign for back-to-school sales saw 5.9% of viewers click through for more details, and a similar campaign from Petit Bateau saw 13% of consumers click through to its website.

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    4. 10 ways to get kids out in nature, and why it matters

      10 ways to get kids out in nature, and why it matters

      n his book, Louv shares many studies that have shown that spending time in nature has tremendous health benefits, among them improved concentration, a greater ability to engage in creative play, an aid to help treat mental illness (in particular ADHD and depression), and exercise that beats out organized sports with its hour-to-hour physical activity. 

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    5. Athletics: Saucony® Guide 8 To Make World Debut At New York City Marathon

      Athletics: Saucony® Guide 8 To Make World Debut At New York City Marathon

      The Guide 8 will formally launch at the New York City Marathon with a fully integrated campaign consisting of digital, social media, in-store POS and an influencer-seeding program. The brand’s digital plans will include a broad-based social media outreach and rich online media advertising.

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    6. Beyoncé, Topshop Team For Ath-leisure Brand

      Beyoncé, Topshop Team For Ath-leisure Brand

      Beyoncé becomes Topshop’s vehicle to enter activewear, which is currently one of retailing’s hottest categories, and to make a strong statement with the backing of a superstar. Aside from the revenue potential, Green underscored the social-media potential, given the celebrity’s global popularity. She has 19 million followers on Instagram, while Topshop has 3.2 million.

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      Mentions: Partnership
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  2. Trends Lookout

    1. It's critical for customers to have a positive experience to keep them engaged in boating and fishing and coming back to the sport year after year.
      By Frank Peterson
    2. Teaching consumers about water conservation has always been a focus of ours, and now is more critical than ever.
      By Ron Jarvis
    3. Rather than offer their full e-commerce site on a mobile device, for example, retailers may be more effective by helping consumers compare prices, scan through local assortments, and navigate the store.
      By Alison Paul
  3. See all
  4. Categories

    1. Technology:

      Innovations, Technology
    2. Retail:

      Retail, Shopping
    3. Diversity:

      Diversity, Ethnicity
    4. Lifestyle:

      Activity, Lifestyle
  5. TopicsMost Read
  6. Topics in the News

    1. (35 articles) Advocacy
    2. (29 articles) Mobile Apps
    3. (25 articles) Omnichannel
    4. (24 articles) Social media
    5. (20 articles) Local Marketing
    6. (16 articles) in-store marketing
    7. (14 articles) Partnership
    8. (12 articles) Millennials
    9. (11 articles) Sustainability
    10. (8 articles) Personalization
    11. (7 articles) Health and Wellness
    12. (6 articles) Urban
    13. (5 articles) Supply Chain
    14. (4 articles) Storytelling
    15. (4 articles) Legislation
  7. About OIA Insights Team

    With the rapidly changing consumer and business landscape, the Market & Consumer Insights team’s goal is to provide members with a firm understanding of key market trends and consumer needs/behaviors impacting the outdoor industry. OIA has built an insights offering with a suite of products ranging from market sales data to social media listening to trends forecasting in order to provide a multi-faceted and holistic view of consumer and market understanding for our members. Anyone interested in learning more or getting involved can email us at research@outdoorindustry.org
  8. Picture Gallery

    Infographic: Consumer Holiday Shopping Outdoor Brands Put a Healthy Spin on Cause Marketing Outdoor companies take advantage of webrooming Infographic: Path to Personalization Millennials Want to Play with Outdoor Brands Retail is Not Dead Report: Minorities to fuel holiday spending growth Small retailers see the benefits of in-store shops Lower gas prices could fuel holiday retail sales Retailers see value in shoppable video format Campus Challenge aims to drive youth resurgence in passion for the outdoors 10 ways to get kids out in nature, and why it matters