1. Recent Articles

    1. Study: Forceful ads about identity will send customers away

      Study: Forceful ads about identity will send customers away

      Ads that tie products to an identity, such as being green, can push customers away if they're too restrictive and don't feel like a choice, according to report in the Journal of Consumer Research. Ads that separate themselves as "only" for a certain consumer appear to create the most friction. "When identity is involved, people really want to feel like they're making the choice themselves," said Amit Bhattacharjee, who worked on the study.

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    2. Starbucks brand effort stars customers from around the world

      Starbucks brand effort stars customers from around the world

      Starbucks is showing a day in the life of its stores in a global "Meet me at Starbucks" campaign that centers on a mini-documentary filmed in 59 stores across 28 countries. The nearly six-minute film, which will have a one-minute TV version, was created by 72andSunny and shows a wide array of customers, from dancing teenagers to elderly couples.

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      Mentions: Storytelling
    3. Wal-Mart's "Savings Catcher" to expand nationwide

      Wal-Mart's "Savings Catcher" to expand nationwide

      Wal-Mart will roll out its "Savings Catcher" price-matching program at all U.S. stores Monday, to offer a refund if customers can prove that a name-brand item is sold for a lower price at a competing store. The promotion is meant to instill confidence in shoppers who don't wish to make stops at multiple stores, says Wal-Mart spokeswoman Molly Blakeman. The program, which requires customers to submit receipts online, caps the number of receipts customers can submit as well as total annual savings.

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    4. Inclusiveness Redefined at World T.E.A.M. Sports' Adventure Team Challenge New York

      Inclusiveness Redefined at World T.E.A.M. Sports' Adventure Team Challenge New York

      Since 2010, World T.E.A.M. Sports (WTS) has been coming to The Center For Discovery (TCFD), bringing the power of inclusive, outdoor sporting challenges to a community of severely disabled children and adults. Four years later, that tradition continues with the same energy and excitement generated by participants in years past, building on the ingenuity of those who would dare to take the spirit of Adventure Team Challenge to new and all-inclusive heights.   

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    5. GPS watches and fitness trackers feeding data-hungry athletes

      GPS watches and fitness trackers feeding data-hungry athletes

      Fitness trackers have become so prevalent, that even the biggest names in tech (Apple, Google and Samsung) are taking part. “Fitness bands have become their own category [at outdoor retail], and we want to be a part of that category,” said Shawn Cummings, senior director of innovation and market strategy at Timex.

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    6. Online Discounts vs. Free Shipping: A Battle of the Ages

      Online Discounts vs. Free Shipping: A Battle of the Ages

      Pretty much everyone loves a good deal when shopping digitally, and online retailers cite percentage discounts and free or discounted shipping as the most effective customer incentives. However, age plays a big role in which one internet users prefer: Young consumers show a strong preference for discounts, while older age groups are big fans of free shipping. 

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    7. RootsRated Partners with IRONMAN Chattanooga to Provide Hyper-Local Content for Race Participants and Spectators

      RootsRated Partners with IRONMAN Chattanooga to Provide Hyper-Local Content for Race Participants and Spectators

      RootsRated, the online and mobile resource for “where to go outdoors,” has been selected as the official content partner at this year’s IRONMAN ultra-endurance race in Chattanooga, Tenn. RootsRated will provide visitors to Chattanooga with digital Insider’s Guides for recreation, dining, and spectating during the event on Saturday, September 28, 2014.

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  2. Trends Lookout

    1. Rather than offer their full e-commerce site on a mobile device, for example, retailers may be more effective by helping consumers compare prices, scan through local assortments, and navigate the store.
      By Alison Paul
    2. The consumer isn't a moron; she's your wife.
      By David Ogilvy
    3. We know mobile is becoming the front door to Target, and we're focused on creating the best possible mobile experiences for our guests, A Bullseye View
      By Jason Goldberger
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  4. Categories

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  6. Topics in the News

    1. (47 articles) Advocacy
    2. (33 articles) Mobile Apps
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    5. (19 articles) in-store marketing
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  7. About OIA Insights Team

    With the rapidly changing consumer and business landscape, the Market & Consumer Insights team’s goal is to provide members with a firm understanding of key market trends and consumer needs/behaviors impacting the outdoor industry. OIA has built an insights offering with a suite of products ranging from market sales data to social media listening to trends forecasting in order to provide a multi-faceted and holistic view of consumer and market understanding for our members. Anyone interested in learning more or getting involved can email us at research@outdoorindustry.org
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    Millennials Want to Play with Outdoor Brands Retail is Not Dead In-store Technology Shapes the Future of Retail Sharing Economy Fueling Outdoor Recreation Specialty Retailers: Best Practices in Engaging Women OR Summer Market Supports Tech and Urban Growth Study: Forceful ads about identity will send customers away Starbucks brand effort stars customers from around the world Wal-Mart's "Savings Catcher" to expand nationwide Obama Acts to Create World's Largest Marine Preserve Study: Hiking Makes You Happier Inclusiveness Redefined at World T.E.A.M. Sports' Adventure Team Challenge New York