1. Recent Articles

    1. JustFab’s native shoe ad gets personal on Huffington Post

      JustFab’s native shoe ad gets personal on Huffington Post

      In a reflection of mobile native advertising’s potential outside of Facebook, JustFab, an online retailer that entices shoppers with a display of beautiful images to provoke purchases, is running a shoe campaign on the Huffington Post news feed on mobile that uses an easy-to-navigate interactive style guide to drive sales.

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    2. REI Inspires Mountain Bikers to Hit the Trail with Expanded Education Programs

      REI Inspires Mountain Bikers to Hit the Trail with Expanded Education Programs

      “For over a decade, REI has offered high-quality, introductory mountain biking classes and outings to riders across the country,” said Rebecca Bear, REI Outdoor Programs Manager. “As the popularity of the sport continues to grow, we’re thrilled to deepen our education programs so even more riders can connect with the outdoors and gain the necessary skills to tackle trails with confidence.” 

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      Mentions: Advocacy
    3. How Marketers Can Make Data and Technology Work Better Together

      How Marketers Can Make Data and Technology Work Better Together

      After more than a decade of heavy investing in new technologies, marketers now find themselves at an interesting tipping point. Over time, in trying to keep up with the industry's frenetic pace of digital innovation and achieve competitive advantage, they've piled on a dizzying array of tools and platforms. They're literally swimming in technologies - a complicated ecosystem of toolsets, vendors and channels.

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    4. Oiselle to Open First Store in Seattle

      Oiselle to Open First Store in Seattle

      Oiselle, which is headquartered in Seattle, will open its doors in University Village, an upscale outdoor market that’s home to stores ranging from Apple to the local Molly Moon’s Ice Cream and Fireworks,reports Endurance Sportswire. Seattle is one of America’s healthiest and most active cities, leading Oiselle, which sells technical, design-oriented workout gear for women, to believe its first location will thrive.

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      Mentions: Urban
    5. Congress Should Protect the Arctic National Wildlife Refuge

      Congress Should Protect the Arctic National Wildlife Refuge

      This is the first wilderness protection any president has recommended to Congress for a refuge since 1974. Besides providing home to polar bears, caribou and birds that migrate from six continents, the Arctic Refuge is home to and provides sustenance for the Gwich’in people. By offering protection of this ecosystem and tourism destination, Obama and Jewell have done the right thing, and I thank them. Preservation of ANWR is far more than a conservation legacy opportunity, it is a gift to all Americans for generations to come.

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    6. TV Engages People Half As Long As Digital, Nielsen Lab Study Finds

      TV Engages People Half As Long As Digital, Nielsen Lab Study Finds

      The report notes how much consumers paid attention to ads on the respective screens. When multitasking, consumers become even more focused on the “second screen.” In multi-tasking situations -- defined as situations in which consumers had at least two screens on at the same time -- ads on television were only paid attention to 30% of the time, compared to 71% on laptops, 93% on tablets and 100% on smartphones.

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    7. Retailers will take time to recover from port slowdown

      Retailers will take time to recover from port slowdown

      West Coast ports may be back to work but Macy's and Home Depot said they're feeling the negative effects of the slowdown now and expect further inventory disruptions in the weeks ahead. "There's still a fair amount of uncertainty what the new normal will be, once the ports get back to normal," said Mark Holifield, Home Depot's executive vice president for supply chain and product development.

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      Mentions: Supply Chain
    8. Wilderness Systems Introduces Two Ultralite Kayaks to Spring 2015 Lineup

      Wilderness Systems Introduces Two Ultralite Kayaks to Spring 2015 Lineup

      Made with acrylonitrile butadiene styrene (ABS acrylic) material by the process of thermoforming, the boats are light, stiff and responsive like composite kayaks, but have the advantage of improved impact resistance. Compared to their rotomolded counterparts, the Ultralite models are 10-20% lighter.  This significant weight reduction makes the transfer to and from the water more manageable and makes paddling it easier on the body.

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    9. Will Pinterest Reach Its Potential in 2015?

      Will Pinterest Reach Its Potential in 2015?

      What Pinterest lacks in size compared with Facebook, Instagram and Twitter, it makes up with marketing opportunities. According to a new eMarketer report, Pinterest has an attribute other social platforms don't: users who willingly share their product preferences, plans and aspirations. More than one-quarter of US social network users and 18.1% of internet users will use Pinterest on a monthly basis this year. By 2019, the network's user base will be 59.3 million—nearly 30% of US social network users. 

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      Mentions: Social media
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  2. Trends Lookout

    1. To successfully compete in today's digitally powered economy, marketers need to continually refine and evolve their approach in order to better understand and engage their customers.
      By Andrea Ward
    2. There is no question but that the environment is emerging as a central concern for most Americans.
      By Rob Densen
    3. The two things customers told us they want are premium products that meet their high standards, and access to information so they can make informed decisions.
      By Sunny Jain
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  4. Categories

    1. Technology:

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  5. TopicsMost Read
  6. Topics in the News

    1. (24 articles) Social media
    2. (22 articles) Advocacy
    3. (20 articles) Omnichannel
    4. (15 articles) Mobile Apps
    5. (13 articles) Personalization
    6. (13 articles) Legislation
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    8. (12 articles) Local Marketing
    9. (12 articles) Urban
    10. (10 articles) Sustainability
    11. (9 articles) in-store marketing
    12. (9 articles) Health and Wellness
    13. (8 articles) Supply Chain
    14. (7 articles) Storytelling
    15. (7 articles) Millennials
  7. About OIA Insights Team

    With the rapidly changing consumer and business landscape, the Market & Consumer Insights team’s goal is to provide members with a firm understanding of key market trends and consumer needs/behaviors impacting the outdoor industry. OIA has built an insights offering with a suite of products ranging from market sales data to social media listening to trends forecasting in order to provide a multi-faceted and holistic view of consumer and market understanding for our members. Anyone interested in learning more or getting involved can email us at research@outdoorindustry.org
  8. Picture Gallery

    Outdoor Brands Promote Local Outdoor Lifestyles Can outdoor enthusiasts find you on Google? The New Norm: Simultaneously Shopping through Multiple Channels Personalization and Local Engagement Pays Off with Consumers How Outdoor can Generate Awareness through Social Media Infographic: Consumer Holiday Shopping JustFab’s native shoe ad gets personal on Huffington Post REI Inspires Mountain Bikers to Hit the Trail with Expanded Education Programs The Internet of Things Is Finally Coming to Your Gear How Marketers Can Make Data and Technology Work Better Together Consumers Have Less Than $20 In Cash In Pocket, Want Drone Deliveries GoPro captures gnarly bro shredding on guitar while wakesurfing