1. Recent Articles

    1. Consumers more likely to share, remember native ad units

      Consumers more likely to share, remember native ad units

      Consumers are 68% more likely to share native ads than display ones, and 53% more likely to absorb native ad messages, according to Sharethrough research. Of the six types of native ad units outlined by the Interactive Advertising Bureau, in-feed and recommendation widgets are the most effective in targeting millennials, according to Aaron Goodin of Snap Skout.

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    2. J.C. Penney launches interactive back-to-school campaign

      J.C. Penney launches interactive back-to-school campaign

      J.C. Penney is getting into the back-to-school spirit with its "Express Yourselfie" multichannel campaign that asks teens to create an emoji on the company website. Real-life clothing and accessory suggestions are then made based on the emoji's appearance. In the past month, nearly 4,000 social media posts by parents have also mentioned the retailer's suggested #ThatsMyKid hashtag when posting photos of back-to-school outfits.

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      Mentions: Social media
    3. Brands think Consumers do not want their videos, but they do

      Brands think Consumers do not want their videos, but they do

      Consumers racked up 2.89 billion branded video views in the second quarter of this year, and about 60% of consumers said they watched such videos when visiting a brand website, according to data from Visible Measures and Levels Beyond. But three-quarters of marketers said producing branded videos was not a top priority, and about half didn't think consumers were interested in such content.

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    4. Strava Helps Runners Prepare for Race Day with Running Races

      Strava Helps Runners Prepare for Race Day with Running Races

      Strava, the online network connecting the global community of athletes, has announced Running Races, a new feature on strava.com that unites race participants in an online community focused on specific races around the world. The feature connects runners in advance of race day to help them train and meet their race performance goals.

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    5. New Bold Betties Outfitters website launches outdoor gear and apparel rental for women

      New Bold Betties Outfitters website launches outdoor gear and apparel rental for women

      As many companies in the outdoor and adventure travel industries typically target males or the hardcore outdoor enthusiast, Bold Betties Outfitters supports the “average” woman in her quest for adventure by reducing the cost of getting outfitted and eliminating the intimidation factor of mammoth camping and sporting goods stores.

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      Mentions: Advocacy Urban
    6. Less Print, More Digital Drive Home Depot's Sales

      Less Print, More Digital Drive Home Depot's Sales

      Powered by a healthy demand for tools and seasonal gardening products and a shift in its marketing strategy, the Home Depot reported sales and earnings that beat expectations“We’ve shifted to more targeted personalized messaging to become more relevant to customers, and as a result, costs attributable to print advertising are down 60% since 2010, and have been shifted to more efficient advertising,” says Craig Menear, president, U.S. Retail, in the call.

       

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      Mentions: Local Marketing
    7. In Anticipation of Social Good Summit 2014, a Look Back at 2013's Event

      In Anticipation of Social Good Summit 2014, a Look Back at 2013's Event

      Each year the Social Good Summit brings together world leaders, social activists and change-makers for just a few days to discuss the challenges facing our world. With the goal to spark a global conversation surrounding topics discussed at UN Week, Social Good Summit speakers take the stage with passion and purpose.

       

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    8. Mobile Shopping App Targets Boutiques

      Mobile Shopping App Targets Boutiques

      Yesterday’s launch of Spring, a fashion-focused mobile shopping app, is a testament that the mobile commerce space is growing. House Account, a mobile shopping app that launched a year and a half ago, focuses on boutiques instead of brands to help them compete in the e-commerce space. Travis Parsons, co-founder of House Account, says independent boutiques’ core business comes from connecting with customers, not through creating e-commerce websites for their brick and mortar stores.

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    9. Report: E-commerce sales via mobile to rise 80% in 2014

      Report: E-commerce sales via mobile to rise 80% in 2014

      Sales from the top 500 mobile e-commerce retailers will rise 80% this year to nearly $84 billion, according to the Internet Retailer 2015 Mobile 500 report published Monday. Those numbers reflect 21% of predicted Internet sales for the brands. The Mobile 500 includes 366 U.S. retailers, and 134 global brands.

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  2. Trends Lookout

    1. We saw app after app that basically took a desktop experience and crammed it onto a small screen, resulting into a terrible shopping experience.
      By Tim Bernal
    2. It is very important for us to create an exciting and memorable experience for our customers when they visit our concept stores, and we believe that using digital signage is the best way in which to educate our clients on the products and services available to them in-store.
      By Claudia da Silva
    3. Today, consumers are more connected and informed than ever, so reaching the right customer with the right message at the right time requires a consumer first, data-driven approach.
      By Jill Balis
  3. See all
  4. Categories

    1. Technology:

      Innovations, Technology
    2. Retail:

      Retail, Shopping
    3. Diversity:

      Diversity, Ethnicity
    4. Lifestyle:

      Activity, Lifestyle
  5. TopicsMost Read
  6. Topics in the News

    1. (38 articles) Mobile Apps
    2. (30 articles) Social media
    3. (27 articles) Omnichannel
    4. (24 articles) Advocacy
    5. (17 articles) in-store marketing
    6. (16 articles) Urban
    7. (14 articles) Local Marketing
    8. (13 articles) Millennials
    9. (10 articles) Sustainability
    10. (8 articles) Storytelling
    11. (8 articles) Personalization
    12. (5 articles) Supply Chain
    13. (5 articles) Loyalty
    14. (4 articles) Partnership
    15. (4 articles) Legislation
  7. About OIA Insights Team

    With the rapidly changing consumer and business landscape, the Market & Consumer Insights team’s goal is to provide members with a firm understanding of key market trends and consumer needs/behaviors impacting the outdoor industry. OIA has built an insights offering with a suite of products ranging from market sales data to social media listening to trends forecasting in order to provide a multi-faceted and holistic view of consumer and market understanding for our members. Anyone interested in learning more or getting involved can email us at research@outdoorindustry.org
  8. Picture Gallery

    OR Summer Market Supports Tech and Urban Growth Creating a Customer-Centric In-Store Experience Connecting with Millennial Families Creating Social Experiences That Drive Brand Affinity Turning Customers into Loyal Fans Driving Sales via Mobile QVC builds customer engagement with post-purchase video advice 8 ways mobile can work harder for brands and retailers Consumers more likely to share, remember native ad units J.C. Penney launches interactive back-to-school campaign Brands think Consumers do not want their videos, but they do American Express' 'Favorited’ Tweets Triple With Artist-Created Posts