1. Recent Articles

    1. Lululemon founders aim to build on success with new line

      Lululemon founders aim to build on success with new line

      Lululemon founder Chip Wilson's vision for stylish yoga wear led a revolution in casual wear for women, many of whom now sport their workout clothes throughout the day. His wife, designer Shannon Wilson, has launched Kit and Ace, a brand that's dressier but still washable and comfy. "Ten to 15 years from now, it will be indistinguishable what is street wear and what is athletic wear," Chip said.

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      Mentions: Urban
    2. The Government Should Begin to Measure America’s Powerful Outdoor Economy

      The Government Should Begin to Measure America’s Powerful Outdoor Economy

      The economic arguments for protecting public lands and waters are so deeply rooted in history and society that they are second nature to most Americans today. Public opinion research commissioned by The Colorado College in 2013 found that more than 9 in 10 Westerners see national parks, national forests, wildlife refuges, and other public lands as essential to the economic prosperity of their state. A growing body of research shows that proximity to parks, trails, and outdoor spaces is among the most prominent factors that businesses and workers consider when choosing where to locate.

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    3. The Biggest Holiday Spending Day? Christmas Eve

      The Biggest Holiday Spending Day? Christmas Eve

      Black Friday's status as a banner holiday shopping day took a serious hit last year, as it took a backseat to a longer promotions season (one that started well before Thanksgiving). Based on dollars alone, Christmas Eve may have actually been the busiest spending day of the year, thanks to last-minute buyers. While these shoppers may have scrambled for last-minute gifts, though, retail foot traffic was strongest on December 21, the Sunday before Christmas.

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    4. Amex Gesture-Controlled Hub Connects Shoppers to Small Businesses

      Amex Gesture-Controlled Hub Connects Shoppers to Small Businesses

      A new gesture-controlled installation for product discovery has been created by design agency HUSH and American Express. ‘Shop Small‘ features items and in-store experiences available at local small businesses, with great interaction between the screen, a user’s phone, and print materials. The experience helps shoppers discover new products and merchants from the installation site and on-the-go.

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      Mentions: Local Marketing
    5. Forecast: Consumers will go to stores for more hands-on shopping

      Forecast: Consumers will go to stores for more hands-on shopping

      In-store retail sales are on track to grow 4.9% in 2019, up from a 1.6% increase in 2013, as retailers give shoppers more reasons to return to the store, according to a Euromonitor forecast. "People are craving real-life interaction for shopping. There's a trend going from URL to 'IRL' -- 'in real life,'" said David Hayes, head of creative strategy for blogging site Tumblr.

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  2. Trends Lookout

    1. To successfully compete in today's digitally powered economy, marketers need to continually refine and evolve their approach in order to better understand and engage their customers.
      By Andrea Ward
    2. There is no question but that the environment is emerging as a central concern for most Americans.
      By Rob Densen
    3. The two things customers told us they want are premium products that meet their high standards, and access to information so they can make informed decisions.
      By Sunny Jain
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  4. Categories

    1. Technology:

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      Retail, Shopping
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      Activity, Lifestyle
  5. TopicsMost Read
  6. Topics in the News

    1. (16 articles) Advocacy
    2. (13 articles) Social media
    3. (8 articles) in-store marketing
    4. (8 articles) Millennials
    5. (7 articles) Sustainability
    6. (6 articles) Omnichannel
    7. (6 articles) Storytelling
    8. (6 articles) Local Marketing
    9. (6 articles) Mobile Apps
    10. (5 articles) Personalization
    11. (4 articles) Partnership
    12. (4 articles) Health and Wellness
    13. (4 articles) Urban
    14. (3 articles) Supply Chain
    15. (2 articles) Legislation
  7. About OIA Insights Team

    With the rapidly changing consumer and business landscape, the Market & Consumer Insights team’s goal is to provide members with a firm understanding of key market trends and consumer needs/behaviors impacting the outdoor industry. OIA has built an insights offering with a suite of products ranging from market sales data to social media listening to trends forecasting in order to provide a multi-faceted and holistic view of consumer and market understanding for our members. Anyone interested in learning more or getting involved can email us at research@outdoorindustry.org
  8. Picture Gallery

    Can outdoor enthusiasts find you on Google? The New Norm: Simultaneously Shopping through Multiple Channels Personalization and Local Engagement Pays Off with Consumers How Outdoor can Generate Awareness through Social Media Infographic: Consumer Holiday Shopping Outdoor Brands Put a Healthy Spin on Cause Marketing Lululemon founders aim to build on success with new line YouTube is Going All Out with 360-Degree Videos Adidas Leveraged Adaptive Tech to Deliver Your ‘Greatest Run Ever’ Online Search Becomes Most-Trusted Media Source Ski Down Slopes with your Favorite Athlete with Augmented Reality Goggles To Remain Competitive, Companies Partner Up