1. Recent Articles

    1. Video ads best capture attention on smartphones

      Video ads best capture attention on smartphones

      Mood, content genre and location don't have nearly as much of an influence on how much attention viewers pay to digital video ads as which device users see the ads on, researchers from YuMe and IPG Media Lab found. Smartphones beat out tablets and PCs for the highest attention rate, and the device on which the ad was viewed also positively influenced purchase intent.

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      Mentions: Mobile Apps
    2. BACKPACKER AND SKIING MAGAZINE LAUNCH NATIONWIDE 2014 GET OUT MORE WINTER TOUR

      BACKPACKER AND SKIING MAGAZINE LAUNCH NATIONWIDE 2014 GET OUT MORE WINTER TOUR

      “The Get Out More Winter Tour collaborates with specialty outdoor retailers to engage with consumers one on one who are eager to get outdoors and are seeking recommendations to ensure the best possible experience,” said Caitlyn Pepper, Event Marketing Manager at AIM Media. “At each retail stop, the Get Out More Tour brings the pages of Backpacker Magazine to life. Hosted by seasoned outdoor athletes and, with the support of our 12 sponsors, we are presenting a very robust program on the latest technologies, best practices and what is trending in outdoor travel.”  

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    3. How the “buy now” button could revolutionize social commerce

      How the “buy now” button could revolutionize social commerce

      This year alone, global online sales should reach $1.5 trillion, with no signs of slowing down. Social commerce embodies a whole new level of convenience. About 22.5 percent of the total time we clock in online is spent on social sites. It makes perfect sense for sites like Facebook and Twitter to try to get into the game and make the most of the time users already devote to them. 

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    4. Osprey Packs Donates Grants through IMBA to Support Recreational Mountain Biking

      Osprey Packs Donates Grants through IMBA to Support Recreational Mountain Biking

      Osprey Packs, Inc., a leader in creating top-quality, high-performance, innovative packs to comfortably and efficiently carry gear, announced today the donation of four cash grants through the IMBA "Let's Build Trails" Program to support the growth of recreational mountain biking in the United States.

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    5. Shelfie Enables Customers to Improve Local Store Stocking

      Shelfie Enables Customers to Improve Local Store Stocking

      The crowdsourcing principle is now being extended to retail store logistics. Customers can snap a ‘shelfie’ with their smartphone, using a dedicated mobile app to alert store management to currently unstocked shelves or unavailable products, and claim a reward for their contribution to the store’s logistics. Simon Guigue read more

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  2. Trends Lookout

    1. It's critical for customers to have a positive experience to keep them engaged in boating and fishing and coming back to the sport year after year.
      By Frank Peterson
    2. Teaching consumers about water conservation has always been a focus of ours, and now is more critical than ever.
      By Ron Jarvis
    3. Rather than offer their full e-commerce site on a mobile device, for example, retailers may be more effective by helping consumers compare prices, scan through local assortments, and navigate the store.
      By Alison Paul
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  4. Categories

    1. Technology:

      Innovations, Technology
    2. Retail:

      Retail, Shopping
    3. Diversity:

      Diversity, Ethnicity
    4. Lifestyle:

      Activity, Lifestyle
  5. TopicsMost Read
  6. Topics in the News

    1. (56 articles) Advocacy
    2. (33 articles) Mobile Apps
    3. (28 articles) Social media
    4. (22 articles) Omnichannel
    5. (20 articles) Local Marketing
    6. (17 articles) in-store marketing
    7. (14 articles) Sustainability
    8. (14 articles) Millennials
    9. (11 articles) Health and Wellness
    10. (10 articles) Partnership
    11. (9 articles) Storytelling
    12. (9 articles) Personalization
    13. (7 articles) Legislation
    14. (5 articles) Supply Chain
    15. (5 articles) Urban
  7. About OIA Insights Team

    With the rapidly changing consumer and business landscape, the Market & Consumer Insights team’s goal is to provide members with a firm understanding of key market trends and consumer needs/behaviors impacting the outdoor industry. OIA has built an insights offering with a suite of products ranging from market sales data to social media listening to trends forecasting in order to provide a multi-faceted and holistic view of consumer and market understanding for our members. Anyone interested in learning more or getting involved can email us at research@outdoorindustry.org
  8. Picture Gallery

    Outdoor Brands Put a Healthy Spin on Cause Marketing Outdoor companies take advantage of webrooming Infographic: Path to Personalization Millennials Want to Play with Outdoor Brands Retail is Not Dead In-store Technology Shapes the Future of Retail Video ads best capture attention on smartphones BACKPACKER AND SKIING MAGAZINE LAUNCH NATIONWIDE 2014 GET OUT MORE WINTER TOUR RBFF survey: Boaters unhappy with retail experience Want to Improve the Customer Experience? Get Aligned Girl Scouts Debate Their Place in a Changing World Staying plugged in outdoors