1. Recent Articles

    1. How Equinox Could Save Your Mall

      How Equinox Could Save Your Mall

      The Great Recession turned most US consumers into necessity-based shoppers, eliminating their need to spend a day or even an afternoon impulse shopping at the mall. But these changing demographics and shopping habits across the country have real estate developers getting creative – in some cases, by filling now-empty anchor stores with non-retail properties like fitness centers. Ironically, this emphasis on non-retail may be what woos consumers away from the convenience of online shopping and back to the mall.

       

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      Mentions: Urban
    2. The North Face and Patagonia develop dueling standards for down

      The North Face and Patagonia develop dueling standards for down

      For decades, The North Face and Patagonia have competed in the marketplace for outerwear, backpacks and pullovers. Now they’re engaged in a smackdown over down – specifically over which company has put forward the strongest standards to protect ducks and geese, whose feathers are made into down insulation, from cruel practices on farms and in slaughterhouses.

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    3. Driven By Climate Change, Cotton Buyers Look For Alternatives

      Driven By Climate Change, Cotton Buyers Look For Alternatives

      Cotton grows commercially in most countries around the world and is very resource-intensive to cultivate and process. To be more sustainable, VF Corp. is training Chinese farmers to switch to new kinds of cotton plants that use less water. The company is also increasing its use of recycled polyester fibers developed by a company called Unifi, which operates just 50 miles from VF's corporate headquarters in Greensboro, N.C.

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    4. Marketers respond to consumer interest in product histories

      Marketers respond to consumer interest in product histories

      Marketers are responding to consumers interest in authenticity and longevity by crafting campaigns based on the history of long-lasting brands. Proximo Spirits, for example, is putting $1 million behind a campaign to revive the British gin brand Boodles, and the American Pop Corn Co. is creating a "virtual museum" tracing the legacy of its Jolly Time popcorn back to 1914.

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    5. Use Experiments to Improve Your Content Marketing Plan: 9 Ideas

      Use Experiments to Improve Your Content Marketing Plan: 9 Ideas

      The need to strike a balance between creativity and commerce in marketing isn't new. How do we do this? We let testing and experimentation play a major role. The digital/social age makes that process easier than ever before. Get 9 ideas for using experiments to unite the art and science in your content marketing plan.

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  2. Trends Lookout

    1. We saw app after app that basically took a desktop experience and crammed it onto a small screen, resulting into a terrible shopping experience.
      By Tim Bernal
    2. It is very important for us to create an exciting and memorable experience for our customers when they visit our concept stores, and we believe that using digital signage is the best way in which to educate our clients on the products and services available to them in-store.
      By Claudia da Silva
    3. Today, consumers are more connected and informed than ever, so reaching the right customer with the right message at the right time requires a consumer first, data-driven approach.
      By Jill Balis
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  4. Categories

    1. Technology:

      Innovations, Technology
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      Retail, Shopping
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      Activity, Lifestyle
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  6. Topics in the News

    1. (35 articles) Social media
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    5. (16 articles) Local Marketing
    6. (15 articles) Urban
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    8. (12 articles) Sustainability
    9. (12 articles) Millennials
    10. (10 articles) in-store marketing
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    12. (6 articles) Supply Chain
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    14. (5 articles) Partnership
    15. (5 articles) Loyalty
  7. About OIA Insights Team

    With the rapidly changing consumer and business landscape, the Market & Consumer Insights team’s goal is to provide members with a firm understanding of key market trends and consumer needs/behaviors impacting the outdoor industry. OIA has built an insights offering with a suite of products ranging from market sales data to social media listening to trends forecasting in order to provide a multi-faceted and holistic view of consumer and market understanding for our members. Anyone interested in learning more or getting involved can email us at research@outdoorindustry.org
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    Specialty Retailers: Best Practices in Engaging Women OR Summer Market Supports Tech and Urban Growth Creating a Customer-Centric In-Store Experience Connecting with Millennial Families Creating Social Experiences That Drive Brand Affinity Turning Customers into Loyal Fans How Equinox Could Save Your Mall The North Face and Patagonia develop dueling standards for down Driven By Climate Change, Cotton Buyers Look For Alternatives Marketers respond to consumer interest in product histories You can use cans to pay for Big Macs in Sweden College Students Say 'Cheese' via Snapchat