1. Recent Articles

    1. Twitter "Personas" feature allows brands to target users with a single click

      Twitter "Personas" feature allows brands to target users with a single click

      Twitter is rolling out a new "Personas" feature that lets brands target groups of users based on their demographic traits, such as whether they hold a college degree, have children or are baby boomers. The tool is essentially a more streamlined, single-click implementation of the social network's existing demographic targeting products.

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    2. Under Armour Gets Gritness, Furthers Connected Strategy

      Under Armour Gets Gritness, Furthers Connected Strategy

      Under Armour has quietly acquired Austin-based Gritness, a search engine that helps people find and join workouts. The company's future will play off the evolution of search through real-time connected devices. The next phase of search engine marketing and advertising will not rely on keywords, but will become predictive based on personal experiences and movements.

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    3. ALLIED Feather & Down Launches Upgraded TrackMyDown.com as First Traceable Down Products Hit Retail Shelves

      ALLIED Feather & Down Launches Upgraded TrackMyDown.com as First Traceable Down Products Hit Retail Shelves

      “ALLIED understands that social responsibility and transparency are very important to the next generation of apparel and bedding buyers,” said Daniel Uretsky, President of ALLIED Feather & Down. “TrackMyDown.com represents a major step forward in enhancing traceability and transparency in an engaging way to this new consumer. This next generation of buyers will increasingly choose brands and products that they can identify with on an intimate level.”

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    4. Retailers gear up for a busier second half

      Retailers gear up for a busier second half

      Retailers expect rising wages and employment will fuel stronger sales in the second half of this year, from back-to-school through the holidays, barring any unforeseen events or fallout from the economic upheaval in Greece, industry experts say. Retailers are ordering more aggressively, and many will focus on putting merchandise in the most profitable stores, said Deloitte consultant Rod Sides.

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    5. New Balance kicks it up several notches with new campaign

      New Balance kicks it up several notches with new campaign

      New Balance has launched an ad campaign touting its growth from a sneaker maker to an athletics brand focused on fine-tuning gear to meet athletes' needs. The first commercial in the campaign, which uses the tagline "Always in Beta," features 17 sponsored athletes from several different sports.

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    6. Consumers love green brands, survey shows

      Consumers love green brands, survey shows

      A new survey suggests that consumers are weighing social responsibility issues as much as core product features when considering how they feel about different brands, writes Suzanne Shelton. "[S]ocial and environmental features are beginning to rival traditional, core features (such as quality and performance) in brand preference and product selection," she writes.

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      Mentions: Sustainability
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  2. Trends Lookout

    1. There's a lot of differences (between women and men) and we can't just start with a men's pattern and scale it down and make it pink which is what pretty much what everyone was doing.
      By Faith Ortins
    2. Two-out-of-three Apple Pay users have reported a problem at checkout — mostly related to terminals not working or taking too long to make the transaction, inaccurate posting of transactions and the inability of cashiers to help buyers who needed assistance in using Apple Pay.
      By Leon Majors
    3. With 64% of online purchases being picked up in-store, online and mobile shopping is no longer a threat but an opportunity.
      By Doug Hope
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  4. Categories

    1. Technology:

      Innovations, Technology
    2. Retail:

      Retail, Shopping
    3. Diversity:

      Diversity, Ethnicity
    4. Lifestyle:

      Activity, Lifestyle
    5. Trends:

      outdoor industry, Trends
  5. TopicsMost Read
  6. Topics in the News

    1. (18 articles) Social media
    2. (8 articles) Personalization
    3. (8 articles) Local Marketing
    4. (8 articles) Health and Wellness
    5. (8 articles) Advocacy
    6. (7 articles) Omnichannel
    7. (7 articles) Storytelling
    8. (7 articles) Mobile Apps
    9. (6 articles) Partnership
    10. (6 articles) Urban
    11. (4 articles) Sustainability
    12. (4 articles) Supply Chain
    13. (3 articles) Legislation
    14. (2 articles) Crowdsourcing
    15. (2 articles) Loyalty
  7. About OIA Insights Team

    With the rapidly changing consumer and business landscape, the Market & Consumer Insights team’s goal is to provide members with a firm understanding of key market trends and consumer needs/behaviors impacting the outdoor industry. OIA has built an insights offering with a suite of products ranging from market sales data to social media listening to trends forecasting in order to provide a multi-faceted and holistic view of consumer and market understanding for our members. Anyone interested in learning more or getting involved can email us at research@outdoorindustry.org
  8. Picture Gallery

    Latest high-tech fabrics equal high performance and high enjoyment Innovative tactics for driving traffic to stores Outdoor Brands Make Strides in Textile Recycling Infographic: Consumers want a better in-store mobile experience How to Engage Teens – the New Purchase Power for Outdoors Outdoor Retailers Take a Customer-Centric Approach to their Supply Chain Twitter "Personas" feature allows brands to target users with a single click DIAMONDBACK UNVEILS REDESIGNED PODIUM SERIES OF COMPETITION ROAD BICYCLES Icebreaker Going Big In Hunt/Fish Market Real-Time Personalization Affects the Bottom Line Get Social at the OR Show with OIA and Outdoor Retailer Under Armour Gets Gritness, Furthers Connected Strategy