1. Recent Articles

    1. Wenzel jumps into spring 2015 with a broad selection of new and innovative camping gear

      Wenzel jumps into spring 2015 with a broad selection of new and innovative camping gear

      “Wenzel is all about making the outdoors more accessible with designs and technology to help make camping easier and more comfortable than ever,” said Steve Nadler, VP and Brand Manager for Wenzel. “Our designs and technologies provide real solutions to solve real problems, allowing campers to focus more on having fun in the outdoors.”

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      Mentions: Advocacy Urban
    2. Mountain Hardwear Debuts Spring '15 Women's Apparel Collections With a Focus on Fit and Versatility

      Mountain Hardwear Debuts Spring '15 Women's Apparel Collections With a Focus on Fit and Versatility

      Robert Fry, director of product merchandising and product at Mountain Hardwear, said, “Gone are the days of frumpy, end-use oriented designs designed in the vacuum of sameness. These days, consumers inspired by, and engaged with the outdoors want product that is tasteful, fits well, is super comfortable, and can switch from the trail or crag to the brew pub or coffee shop without missing a beat.”

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      Mentions: Urban
    3. Eddie Bauer Announces Groundbreaking App for iPhone

      Eddie Bauer Announces Groundbreaking App for iPhone

      The app was designed to serve as the ultimate resource for planning outdoor adventures. By utilizing the intuitive Guide Me interface, users will instantly receive tailored results after selecting unique criteria including the outdoor activity, location, personal skill, child and pet friendliness, and ADA accessibility.

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  2. Trends Lookout

    1. We saw app after app that basically took a desktop experience and crammed it onto a small screen, resulting into a terrible shopping experience.
      By Tim Bernal
    2. It is very important for us to create an exciting and memorable experience for our customers when they visit our concept stores, and we believe that using digital signage is the best way in which to educate our clients on the products and services available to them in-store.
      By Claudia da Silva
    3. Today, consumers are more connected and informed than ever, so reaching the right customer with the right message at the right time requires a consumer first, data-driven approach.
      By Jill Balis
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  5. TopicsMost Read
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  6. About OIA Insights Team

    With the rapidly changing consumer and business landscape, the Market & Consumer Insights team’s goal is to provide members with a firm understanding of key market trends and consumer needs/behaviors impacting the outdoor industry. OIA has built an insights offering with a suite of products ranging from market sales data to social media listening to trends forecasting in order to provide a multi-faceted and holistic view of consumer and market understanding for our members. Anyone interested in learning more or getting involved can email us at research@outdoorindustry.org
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    Connecting with Millennial Families Creating Social Experiences That Drive Brand Affinity Turning Customers into Loyal Fans Driving Sales via Mobile Growing Business Opportunities in Healthy Living 3D Printing Impacts the Outdoor Industry Workout Clothes with High-Tech Twist Sell Briskly Wenzel jumps into spring 2015 with a broad selection of new and innovative camping gear Mountain Hardwear Debuts Spring '15 Women's Apparel Collections With a Focus on Fit and Versatility Eddie Bauer Announces Groundbreaking App for iPhone Q&A: AT&T Director of Hispanic Advertising Mariel Llenza Forrester: Cross-Channel Sales To Reach $1.8 Trillion