1. Recent Articles

    1. Dick's Sporting Goods launches 1st female-targeted push

      Dick's Sporting Goods launches 1st female-targeted push

      Dick's Sporting Goods is opening its first campaign targeted at women with a 60-second ad that shows busy, fitness-conscious women trying to fit in time to exercise. The launch spot will be followed up with eight 15-second videos. "Success for me would be if women watch this spot and see themselves in it. And understand that we understand the choices they have to make every single day," Dick's Chief Marketing Officer Lauren Hobart said.

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    2. Chaco Celebrates 50 Years of the Grateful Dead with Custom Sandals, Pop-Up Store

      Chaco Celebrates 50 Years of the Grateful Dead with Custom Sandals, Pop-Up Store

      “We’re excited for this opportunity to customize the Chaco experience for Grateful Dead fans everywhere, and we look forward to being a part of this historic anniversary,” says Chip Coe, Chaco general manager. “With customization available down to the buckle color, our limited-edition sandals can be as unique as every member of the Dead Head community.”

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    3. Outdoor Research leads Active Insulation category with new hybrid-mapped Deviator Hoody

      Outdoor Research leads Active Insulation category with new hybrid-mapped Deviator Hoody

      This season, Outdoor Research leads the way with products like the Deviator Hoody, a superlight, hybrid insulation piece that’s at the forefront of how insulation technology is evolving so that it can be worn through a wide range of activities, without forcing the athlete to add, remove or adjust layers.

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    4. Big Agnes and Helinox Sponsor Backpacker Magazine’s Get Out More Tour

      Big Agnes and Helinox Sponsor Backpacker Magazine’s Get Out More Tour

      “The Get Out More Tour uses Big Agnes and Helinox products to encourage and inspire people across the nation to experience an outdoor adventure,” says Bill Gamber, Big Agnes co-founder and president. “We’ve sponsored this event for the past several years not only because it offers product education to folks who sleep on the ground but because it provides an authentic opportunity to reach so many loyal fans and potential customers."

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    5. ROCK Project Visits Salt Lake City and Inspires New Generation of Climbers

      ROCK Project Visits Salt Lake City and Inspires New Generation of Climbers

      Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment and apparel, along with partner the Access Fund, organized the second stop of the 2015 ROCK Project Tour with a successful, sold-out event in Salt Lake City, April 10-12. ROCK Project is designed to inspire and educate the growing populations of gym climbers to embrace responsible habits and behaviors when they make the transition outside. The highlight of the weekend was bringing together local climbers and professional athletes to remove graffiti from a prized climbing area.

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    6. Outdoor Retailer Summer Market 2015 Recruits International Buyers

      Outdoor Retailer Summer Market 2015 Recruits International Buyers

      “The Outdoor Retailer Summer Market 2015 (Salt Lake City, August 5-8) will benefit from the recruiting of overseas buyers by the U.S. Department of Commerce. The Commerce Department’s International Trade Administration selected Outdoor Retailer for the International Buyer Program (IBP), a joint government-industry effort.”

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      Mentions: Legislation
    7. Pollution Blocks Views of Utah National Parks

      Pollution Blocks Views of Utah National Parks

      “The state clearly values the importance of the five national parks in Utah and actively promotes national tourism, yet at the same time it appears unprepared to fulfill its legal requirements under the Clean Air Act and associated regulations to protect and enhance the very scenic views that attract millions of visitors to the parks every year,” wrote Tammy Whittington, associate regional NPS director for resource stewardship and science.

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    8. Shoppers shift their post-recession spending

      Shoppers shift their post-recession spending

      Recession-scarred consumers have started spending again -- they're just spending differently, said MasterCard executive Sarah Quinlan. Restaurant sales and air travel are rising, as consumers increasingly opt to spend on experiences, she said, and big-ticket purchases, including cars and pricy jewelry, also have increased, which should serve as a lesson to retailers. "If she's buying a $34,000 car, she has no problem coming in and buying a $200 sweater," Quinlan said.

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    9. Why "connected moments" are the next advertising frontier

      Why "connected moments" are the next advertising frontier

      Advertising is on the cusp of shifting from a focus on mass messaging to more meaningful, targeted engagement, allowing brands to "capitalize on those opportunities when consumers actually invite brands to participate in the everyday moments," writes Brian Wong, co-founder and CEO of Kiip. "Find the connected moments when people want you to reach them, and add value to those consumers' lives. Your brand will flourish."

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    10. First Algae-Based Surfboard Unveiled

      First Algae-Based Surfboard Unveiled

      Stephen Mayfield, an algae geneticist and biology professor at UC San Diego, teamed up with professional surfer Rob Machado and Marty Gilchrist of Oceanside, California–based Arctic Foam, the largest surfboard blank manufacturer in North America, to produce a surfboard made largely of algae, Phys.org reported Friday. It was presented Tuesday to San Diego Mayor Kevin Faulconer at the premiere of National Geographic’s documentary World’s Smart Cities: San Diego.

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      Mentions: Sustainability
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  2. Trends Lookout

    1. There's a lot of differences (between women and men) and we can't just start with a men's pattern and scale it down and make it pink which is what pretty much what everyone was doing.
      By Faith Ortins
    2. Two-out-of-three Apple Pay users have reported a problem at checkout — mostly related to terminals not working or taking too long to make the transaction, inaccurate posting of transactions and the inability of cashiers to help buyers who needed assistance in using Apple Pay.
      By Leon Majors
    3. With 64% of online purchases being picked up in-store, online and mobile shopping is no longer a threat but an opportunity.
      By Doug Hope
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  4. Categories

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  6. Topics in the News

    1. (30 articles) Advocacy
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    4. (16 articles) Local Marketing
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  7. About OIA Insights Team

    With the rapidly changing consumer and business landscape, the Market & Consumer Insights team’s goal is to provide members with a firm understanding of key market trends and consumer needs/behaviors impacting the outdoor industry. OIA has built an insights offering with a suite of products ranging from market sales data to social media listening to trends forecasting in order to provide a multi-faceted and holistic view of consumer and market understanding for our members. Anyone interested in learning more or getting involved can email us at research@outdoorindustry.org
  8. Picture Gallery

    How to Engage Teens – the New Purchase Power for Outdoors Outdoor Retailers Take a Customer-Centric Approach to their Supply Chain Outdoor Consumers’ Lifestyle Drives Strong Demand for Base Layers Brands Engage Consumers through Immersive Entertainment Brands Leverage Convenience to Meet Outdoor Consumers’ Needs Brand Personality Drives Sales and Loyalty Lululemon's ABC's of marketing Dick's Sporting Goods launches 1st female-targeted push Chaco Celebrates 50 Years of the Grateful Dead with Custom Sandals, Pop-Up Store Outdoor Research leads Active Insulation category with new hybrid-mapped Deviator Hoody Big Agnes and Helinox Sponsor Backpacker Magazine’s Get Out More Tour ROCK Project Visits Salt Lake City and Inspires New Generation of Climbers