1. Recent Articles

    1. Facebook aims to personalize shopping via texting

      Facebook aims to personalize shopping via texting

      Facebook's new Businesses on Messenger platform uses SMS messaging to create a conversation between online shoppers and the merchants they buy from. Retailers will be able to immediately send a receipt for purchase, follow up with a text when orders ship, offer additional customer service and allow users to make follow-up purchases via text.

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    2. Marriott uses authentic stories to woo millennials

      Marriott uses authentic stories to woo millennials

      Marriott International is successfully linking Big Data with content marketing in order to tell authentic stories about the brand's hotels, as it seeks to attract millennials who want a closer relationship with brands, said Karin Timpone, global marketing officer for Marriott International. The brand's current marketing campaign, called "Make Room for a Little Fun," targets younger travelers who like to mix business with leisure, Timpone said.

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    3. Alite Designs Launches the Fresh Air Club to Inspire City-Dwellers to Get Outside

      Alite Designs Launches the Fresh Air Club to Inspire City-Dwellers to Get Outside

      Alite Designs, an outdoor gear company based in San Francisco, is proud to announce the launch of the Fresh Air Club, created to motivate and inspire urbaneers to take part in accessible outdoor adventures. With an abundance of unique spaces and places in the Bay Area, Alite has compiled a list of local outdoor activities as well as group events this spring and summer for club members, as well as numerous campsite giveaways, product discounts and Alite schwag as encouragement for participation.

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    4. Vail Resorts offers 16 days of free skiing to Colorado K-5 students

      Vail Resorts offers 16 days of free skiing to Colorado K-5 students

      "As a Colorado-based company, Vail Resorts is providing a tremendous opportunity for our community, our families and our kids, to get outside, explore the mountains, and learn and play in the outdoors," said Gov. John Hickenlooper in a statement announcing the Epic SchoolKids Colorado Pack. "Opening up the possibility for kids' participation in snowsports — some who may never before have dreamed that they could enjoy such an experience — is an important effort in ensuring that Colorado is the healthiest state in the country for generations to come."

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    5. La Sportiva Earns Two Editors' Choice Awards from Climbing

      La Sportiva Earns Two Editors' Choice Awards from Climbing

      La Sportiva has been honored with two 2015 Climbing magazine Editors’ Choice awards. The first award is for the Genius, a top-end sport climbing and bouldering shoe, and the second is for the Helios SR, a mountain running shoe with sticky rubber outsole that does double duty as lightweight approach shoe. Presented annually to the best products in their class, the awards are the premier editorial awards for climbing products.

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    6. Nordstrom, Michael Kors, Target, and Nike find ways to make Instagram more shoppable

      Nordstrom, Michael Kors, Target, and Nike find ways to make Instagram more shoppable

      More retailers are either adopting third-party solutions or launching their own platforms to monetize their images. For some, that means creating an Instagram-like catalog. Others are turning Instagram likes into personalized emails. Most recently, Nike Women rolled outa shoppable Instagram store on the Nike website.

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    7. The FabricLink Network Announces the Top 10 Textile Innovation Awards for 2014-2015

      The FabricLink Network Announces the Top 10 Textile Innovation Awards for 2014-2015

      The annual FabricLink Network (FLN) Top 10 Innovation Awards are presented to exceptional textile-based materials and technologies that have launched during the past year and are commercially available.  The FLN recognizes the research and development effort required to create new products that address needs within the specialty fabric markets.

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  2. Trends Lookout

    1. With 64% of online purchases being picked up in-store, online and mobile shopping is no longer a threat but an opportunity.
      By Doug Hope
    2. To successfully compete in today's digitally powered economy, marketers need to continually refine and evolve their approach in order to better understand and engage their customers.
      By Andrea Ward
    3. There is no question but that the environment is emerging as a central concern for most Americans.
      By Rob Densen
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  4. Categories

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  5. TopicsMost Read
  6. Topics in the News

    1. (25 articles) Advocacy
    2. (22 articles) Social media
    3. (21 articles) Urban
    4. (14 articles) Omnichannel
    5. (14 articles) Mobile Apps
    6. (12 articles) Storytelling
    7. (12 articles) Personalization
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    14. (7 articles) Supply Chain
    15. (7 articles) Millennials
  7. About OIA Insights Team

    With the rapidly changing consumer and business landscape, the Market & Consumer Insights team’s goal is to provide members with a firm understanding of key market trends and consumer needs/behaviors impacting the outdoor industry. OIA has built an insights offering with a suite of products ranging from market sales data to social media listening to trends forecasting in order to provide a multi-faceted and holistic view of consumer and market understanding for our members. Anyone interested in learning more or getting involved can email us at research@outdoorindustry.org
  8. Picture Gallery

    Brands Leverage Convenience to Meet Outdoor Consumers’ Needs Brand Personality Drives Sales and Loyalty Wearable Tech is the New Coach for Outdoor Enthusiasts Brands Help Children Overcome Outdoor Barriers Outdoor Brands Promote Local Outdoor Lifestyles Can outdoor enthusiasts find you on Google? Facebook aims to personalize shopping via texting Brands on Waze see average 53% increase in traffic to locations Timex Counting Down To Earth Hour Marriott uses authentic stories to woo millennials Increases in Average Retail Prices Contribute to Outdoor Retail Growth Alite Designs Launches the Fresh Air Club to Inspire City-Dwellers to Get Outside