1. Recent Articles

    1. Millennials' Social Shares Don't Stop with the Post

      Millennials' Social Shares Don't Stop with the Post

      Millennials are more likely than the general population to share digital content via social, and their posts don't go unnoticed by peers. Nearly two-thirds of 18- to 34-year-olds are at least somewhat likely to make a purchase based on content shared by a friend on social. Among the population as a whole, social chatter is becoming more influential on purchasing and consumption decisions.

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    2. Continuing its play on words, Net-A-Porter launches Net-A-Sporter.

      Continuing its play on words, Net-A-Porter launches Net-A-Sporter.

      Six months ago Net-A-Porter started the seed that is now Net-A-Sporter, a portal into all things active to appeal to their fashionable marathon-running and sun-saluting customers. Launching on July 9, Alison Loehnis, president of Net-A-Porter.com tells Vogue what every woman needs in her gym kit and why it’s no longer a faux pas to wear exercise clothes as ready-to-wear. 

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    3. 5 Macro Shifts That Will Affect the Future of Outdoor Apparel

      5 Macro Shifts That Will Affect the Future of Outdoor Apparel

      The outdoor consumer of 2014 may not be as hardcore or traditional as many industry leaders assume; and the economic, demographic, and political shifts of the next few years will present outdoor brands and retailers with a number of new challenges and opportunities, according to a survey by consultancy Egg Strategy in partnership with the Outdoor Industry Association (OIA).

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    4. Lessons learned by online retail's women entrepreneurs

      Lessons learned by online retail's women entrepreneurs

      Rent the Runway founders Jennifer Fleiss and Jennifer Hyman learned soon after their launch five years ago that they needed to bring critical functions in-house, from Web design to dry cleaning, Fleiss said during a panel of women retail entrepreneurs. "We had to make sure the experience was flawless," said Fleiss, whose $750 million company now employs an in-house logistics team and 25 seamstresses.

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      Mentions: Omnichannel
    5. Print magazine features working Facebook ‘Like’ buttons

      Print magazine features working Facebook ‘Like’ buttons

      Regular readers of Springwise may remember Brazil-based department store C&A from our coverage of its FashionLike innovation from 2012, which saw it display live Facebook 'likes' next to its in-store products. Now the company is developing the idea further with the Like Ad, a magazine commercial that lets readers 'like' products on Facebook by pressing buttons embedded in the print publication.

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      Mentions: Social media
    6. Use of mobile doubles for researching and completing online purchases: report

      Use of mobile doubles for researching and completing online purchases: report

      Study shows that webrooming overtakes showrooming. A key takeaway from the GfK’s 2014 FutureBuy study is that the shopper environment has become very dynamic as foundational behaviors evolve, with significant variability in place by category and generation. The findings underscore the need for retailers to have a well thought out omnichannel strategy and infrastructure in place. The use of smartphones and tablets for online shopping varies by generation...

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    7. Stio to Open Mountain Studio Retail Store in Chicago

      Stio to Open Mountain Studio Retail Store in Chicago

      “We are excited to open our second Stio Mountain Studio™ in Chicago. We have quickly fallen in love with the Bucktown neighborhood and think it is a perfect fit for the Stio brand ethos,” stated Stio CEO/Founder Stephen Sullivan. “With year round airline service and four direct flights per day in the summer and winter, Chicago and Jackson Hole already have a strong connection. We look forward to bringing a bit of mountain soul to outdoor enthusiasts in this great American city.”

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      Mentions: Urban
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  2. Trends Lookout

    1. It's critical for customers to have a positive experience to keep them engaged in boating and fishing and coming back to the sport year after year.
      By Frank Peterson
    2. Teaching consumers about water conservation has always been a focus of ours, and now is more critical than ever.
      By Ron Jarvis
    3. Rather than offer their full e-commerce site on a mobile device, for example, retailers may be more effective by helping consumers compare prices, scan through local assortments, and navigate the store.
      By Alison Paul
  3. See all
  4. Categories

    1. Technology:

      Innovations, Technology
    2. Retail:

      Retail, Shopping
    3. Diversity:

      Diversity, Ethnicity
    4. Lifestyle:

      Activity, Lifestyle
  5. TopicsMost Read
  6. Topics in the News

    1. (46 articles) Advocacy
    2. (33 articles) Mobile Apps
    3. (31 articles) Social media
    4. (27 articles) Omnichannel
    5. (20 articles) Local Marketing
    6. (19 articles) Millennials
    7. (15 articles) in-store marketing
    8. (13 articles) Partnership
    9. (12 articles) Sustainability
    10. (11 articles) Health and Wellness
    11. (8 articles) Storytelling
    12. (8 articles) Personalization
    13. (8 articles) Urban
    14. (6 articles) Legislation
    15. (5 articles) Supply Chain
  7. About OIA Insights Team

    With the rapidly changing consumer and business landscape, the Market & Consumer Insights team’s goal is to provide members with a firm understanding of key market trends and consumer needs/behaviors impacting the outdoor industry. OIA has built an insights offering with a suite of products ranging from market sales data to social media listening to trends forecasting in order to provide a multi-faceted and holistic view of consumer and market understanding for our members. Anyone interested in learning more or getting involved can email us at research@outdoorindustry.org
  8. Picture Gallery

    Infographic: Consumer Holiday Shopping Outdoor Brands Put a Healthy Spin on Cause Marketing Outdoor companies take advantage of webrooming Infographic: Path to Personalization Millennials Want to Play with Outdoor Brands Retail is Not Dead Nike sees brighter wearables future with Apple Millennials' Social Shares Don't Stop with the Post The Surprising Demographics Of Who Shops Online And On Mobile Continuing its play on words, Net-A-Porter launches Net-A-Sporter. 5 Macro Shifts That Will Affect the Future of Outdoor Apparel New Target CEO Makes Mark on Holiday Efforts