1. Recent Articles

    1. Baby Boomers Decide Now May Be a Good Time to Get Healthy

      Baby Boomers Decide Now May Be a Good Time to Get Healthy

      As more boomers focus on staying active and preserving their physical appearance and weight, they're fueling the markets for exercise as well as anti-aging products and services. And according to a new eMarketer report, with the number of insured boomers up thanks to healthcare reform, marketers are looking to engage them with digital tools that encourage them to play a larger role in managing their own care.

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    2. Survey: Texting, social media are most popular smartphone activities for moms

      Survey: Texting, social media are most popular smartphone activities for moms

      The smartphone may be a mother's best friend, with moms on average logging on to social media 15 times a day and sending numerous daily texts and instant messages on their devices, according to data from BabyCenter. In fact, social media ranked second on the list of phone activities with the majority of mothers logging onto Facebook and Twitter.

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    3. House Members Introduce Outdoor Act

      House Members Introduce Outdoor Act

      U.S. Congressmen Dave Reichert (R-WA), Earl Blumenauer (D-OR), Greg Walden, (R-OR), Jared Polis (D-CO), Erik Paulsen (R-MN), and Mike Thompson, (D-CA), introduced the bipartisan U.S. Optimal Use of Trade to Develop Outerwear and Outdoor Recreation (OUTDOOR) Act (H.R. 5646) to reduce tariffs on recreational performance apparel.  The legislation would make products like jackets and pants more affordable for American consumers, encourage participation in outdoor activities, and help designers and retailers of performance apparel better compete in the global economy. 

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    4. An Omnichannel Approach to Holiday Planning

      An Omnichannel Approach to Holiday Planning

      For modern retailers, holiday planning is as much about digital experiences as it is about the store -- and how all channels work together to meet customers' needs and expectations. Shop.org Executive Director Vicki Cantrell looks at how omnichannel retailers are preparing for the holidays with investments in e-mail, search engine marketing and other tactics.

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    5. A new way to shop for running shoes

      A new way to shop for running shoes

      The average running shoe lasts for 100 years, with 97 of those years spent in a landfill. Online sneaker seller Kindrunner uses smart logistics planning to help customers repurpose their old, unwanted shoes. The socially conscious approach is good for business: After less than a year in business, Kindrunner surpassed the sales volume of all four of its parent company's brick-and-mortar stores.

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    6. Early lessons led Export Now to shift gears

      Early lessons led Export Now to shift gears

      Former U.S. Commerce Department Under Secretary Frank Lavin launched Export Now in 2012 to give small U.S. companies an affordable way to sell their goods online in China through a department store set up on Alibaba's TMall. Sales were slow and the small companies didn't have the commitment needed to build their brands in China, he said, so Export Now shifted gears and now creates online flagships for bigger players.

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    7. Denny's finds there's still life in check-ins

      Denny's finds there's still life in check-ins

      Mobile check-ins may be fading, but a study by Denny's suggests that marketing potential remains. The restaurant chain teamed with SessionM for a campaign that offered users the chance to download a game application, enter a sweepstakes or view new menu items in exchange for checking in. The result: Check-ins to Denny’s restaurants rose as much as 50%.

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    8. IKEA finds sweet spot with social media marketing

      IKEA finds sweet spot with social media marketing

      IKEA, the largest furniture retailer in the world by sales, promotes its brand with quirky advertising and a robust presence on social media outlets such as Facebook, Twitter, Instagram and Pinterest. "Marketing is fundamentally about creating demand for an idea, concept or product, but it must begin with understanding what the target is looking for -- then you can present your offering in a way that creates energy, interest, engagement and, ultimately, trial," said Leontyne Green Sykes, IKEA North America's chief marketing officer.

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  2. Trends Lookout

    1. We know mobile is becoming the front door to Target, and we're focused on creating the best possible mobile experiences for our guests, A Bullseye View
      By Jason Goldberger
    2. What it really comes down to, is you're not going to decide, as a retailer, where your client is going to meet you, where your client is going to purchase from you.
      By Carl Boutet
    3. We saw app after app that basically took a desktop experience and crammed it onto a small screen, resulting into a terrible shopping experience.
      By Tim Bernal
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  4. Categories

    1. Technology:

      Innovations, Technology
    2. Retail:

      Retail, Shopping
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      Diversity, Ethnicity
    4. Lifestyle:

      Activity, Lifestyle
  5. TopicsMost Read
  6. Topics in the News

    1. (38 articles) Advocacy
    2. (35 articles) Social media
    3. (28 articles) Mobile Apps
    4. (25 articles) Omnichannel
    5. (19 articles) Storytelling
    6. (17 articles) Sustainability
    7. (17 articles) Urban
    8. (14 articles) in-store marketing
    9. (14 articles) Local Marketing
    10. (10 articles) Supply Chain
    11. (10 articles) Millennials
    12. (10 articles) Legislation
    13. (8 articles) Partnership
    14. (6 articles) Personalization
    15. (5 articles) Health and Wellness
  7. About OIA Insights Team

    With the rapidly changing consumer and business landscape, the Market & Consumer Insights team’s goal is to provide members with a firm understanding of key market trends and consumer needs/behaviors impacting the outdoor industry. OIA has built an insights offering with a suite of products ranging from market sales data to social media listening to trends forecasting in order to provide a multi-faceted and holistic view of consumer and market understanding for our members. Anyone interested in learning more or getting involved can email us at research@outdoorindustry.org
  8. Picture Gallery

    Retail is Not Dead In-store Technology Shapes the Future of Retail Sharing Economy Fueling Outdoor Recreation Specialty Retailers: Best Practices in Engaging Women OR Summer Market Supports Tech and Urban Growth Creating a Customer-Centric In-Store Experience Trail running footwear for 2015 swings back toward protection Hiking footwear for 2015 aims to boost breathability and maintain durability New to the Outdoors: NW Alpine brings climbing wear back to the basics Baby Boomers Decide Now May Be a Good Time to Get Healthy Pinterest to offer performance tracking for Promoted Pins Starbucks ads discuss life, not coffee