1. Recent Articles

    1. Print magazine features working Facebook ‘Like’ buttons

      Print magazine features working Facebook ‘Like’ buttons

      Regular readers of Springwise may remember Brazil-based department store C&A from our coverage of its FashionLike innovation from 2012, which saw it display live Facebook 'likes' next to its in-store products. Now the company is developing the idea further with the Like Ad, a magazine commercial that lets readers 'like' products on Facebook by pressing buttons embedded in the print publication.

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      Mentions: Social media
    2. Use of mobile doubles for researching and completing online purchases: report

      Use of mobile doubles for researching and completing online purchases: report

      Study shows that webrooming overtakes showrooming. A key takeaway from the GfK’s 2014 FutureBuy study is that the shopper environment has become very dynamic as foundational behaviors evolve, with significant variability in place by category and generation. The findings underscore the need for retailers to have a well thought out omnichannel strategy and infrastructure in place. The use of smartphones and tablets for online shopping varies by generation...

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    3. Stio to Open Mountain Studio Retail Store in Chicago

      Stio to Open Mountain Studio Retail Store in Chicago

      “We are excited to open our second Stio Mountain Studio™ in Chicago. We have quickly fallen in love with the Bucktown neighborhood and think it is a perfect fit for the Stio brand ethos,” stated Stio CEO/Founder Stephen Sullivan. “With year round airline service and four direct flights per day in the summer and winter, Chicago and Jackson Hole already have a strong connection. We look forward to bringing a bit of mountain soul to outdoor enthusiasts in this great American city.”

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      Mentions: Urban
    4. Video ads best capture attention on smartphones

      Video ads best capture attention on smartphones

      Mood, content genre and location don't have nearly as much of an influence on how much attention viewers pay to digital video ads as which device users see the ads on, researchers from YuMe and IPG Media Lab found. Smartphones beat out tablets and PCs for the highest attention rate, and the device on which the ad was viewed also positively influenced purchase intent.

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      Mentions: Mobile Apps
    5. BACKPACKER AND SKIING MAGAZINE LAUNCH NATIONWIDE 2014 GET OUT MORE WINTER TOUR

      BACKPACKER AND SKIING MAGAZINE LAUNCH NATIONWIDE 2014 GET OUT MORE WINTER TOUR

      “The Get Out More Winter Tour collaborates with specialty outdoor retailers to engage with consumers one on one who are eager to get outdoors and are seeking recommendations to ensure the best possible experience,” said Caitlyn Pepper, Event Marketing Manager at AIM Media. “At each retail stop, the Get Out More Tour brings the pages of Backpacker Magazine to life. Hosted by seasoned outdoor athletes and, with the support of our 12 sponsors, we are presenting a very robust program on the latest technologies, best practices and what is trending in outdoor travel.”  

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  2. Trends Lookout

    1. It's critical for customers to have a positive experience to keep them engaged in boating and fishing and coming back to the sport year after year.
      By Frank Peterson
    2. Teaching consumers about water conservation has always been a focus of ours, and now is more critical than ever.
      By Ron Jarvis
    3. Rather than offer their full e-commerce site on a mobile device, for example, retailers may be more effective by helping consumers compare prices, scan through local assortments, and navigate the store.
      By Alison Paul
  3. See all
  4. Categories

    1. Technology:

      Innovations, Technology
    2. Retail:

      Retail, Shopping
    3. Diversity:

      Diversity, Ethnicity
    4. Lifestyle:

      Activity, Lifestyle
  5. TopicsMost Read
  6. Topics in the News

    1. (46 articles) Advocacy
    2. (32 articles) Mobile Apps
    3. (29 articles) Social media
    4. (24 articles) Omnichannel
    5. (20 articles) Local Marketing
    6. (16 articles) Millennials
    7. (14 articles) in-store marketing
    8. (12 articles) Sustainability
    9. (10 articles) Partnership
    10. (10 articles) Health and Wellness
    11. (8 articles) Personalization
    12. (7 articles) Storytelling
    13. (7 articles) Urban
    14. (6 articles) Legislation
    15. (5 articles) Supply Chain
  7. About OIA Insights Team

    With the rapidly changing consumer and business landscape, the Market & Consumer Insights team’s goal is to provide members with a firm understanding of key market trends and consumer needs/behaviors impacting the outdoor industry. OIA has built an insights offering with a suite of products ranging from market sales data to social media listening to trends forecasting in order to provide a multi-faceted and holistic view of consumer and market understanding for our members. Anyone interested in learning more or getting involved can email us at research@outdoorindustry.org
  8. Picture Gallery

    Infographic: Consumer Holiday Shopping Outdoor Brands Put a Healthy Spin on Cause Marketing Outdoor companies take advantage of webrooming Infographic: Path to Personalization Millennials Want to Play with Outdoor Brands Retail is Not Dead Millennials Continue Urbanization Of America Print magazine features working Facebook ‘Like’ buttons Report says most retailers are lagging on omnichannel Use of mobile doubles for researching and completing online purchases: report Lands’ End uses dynamic videos, Twitter for breast cancer awareness Stio to Open Mountain Studio Retail Store in Chicago