1. Recent Articles

    1. Icebreaker’s Spring/Summer 2016 Collection Celebrates Wool Innovation for Outdoor Adventures Merino

      Icebreaker’s Spring/Summer 2016 Collection Celebrates Wool Innovation for Outdoor Adventures Merino

      “Icebreaker merino is a premium product from a renewable resource, and this season we’re pushing the limits on this incredible fiber that just wouldn’t have been possible even a few years ago, particularly with the creation of our natural fiber blends,” says Mark Koppes, Icebreaker VP of Product. “The Spring/Summer 2016 collection will excite Icebreaker enthusiasts and encourage more people to discover the comfort and performance benefits of the world’s best merino for hike, travel, performance, sport and yoga.”

      Read Full Article
    2. Wal-Mart uses stores as an edge over Amazon

      Wal-Mart uses stores as an edge over Amazon

      Wal-Mart is taking a customer-focused approach to online ordering much like Amazon but leveraging its brick-and-mortar advantage by making its thousands of stores optional delivery pickup centers. "[O]ur focus is on how to work with our stores to connect the digital and physical experience, and ensure our customer has a relationship with us across the stores, online and mobile," Wal-Mart's Bao Nguyen said.

      Read Full Article
      Mentions: Omnichannel
    3. Clothing, inventory efforts give American Eagle a boost

      Clothing, inventory efforts give American Eagle a boost

      American Eagle Outfitters saw a same-store sales increase of 7% in the first quarter and is in the process of shedding its reliance on sales and discounts by improving its inventory management and clothing offerings. "If we don't get clogged up in inventory, then we can really react to what's working, or what's not working," said Chad Kessler, the retailer's global brand president.

      Read Full Article
      Mentions: Supply Chain
    4. Hipcamp – Travelocity For Campsites

      Hipcamp – Travelocity For Campsites

      San Francisco based Hipcamp wants to make it easier for outdoor enthusiasts to discover and book great campsites by gathering all the information they need in one place online. Think of Hipcamp as the Travelocity of the outdoors (minus the fake reviews–at least we hope). The website pulls data from various government resources, reviews, and forums into one source, making outdoor research that much easier.

      Read Full Article
    5. American Hiking Society and Michelob Ultra offer trail grants for superior trails

      American Hiking Society and Michelob Ultra offer trail grants for superior trails

      American Hiking Society and Michelob Ultra have teamed up to grant two trail organizations $25,000 each to help build and maintain superior hiking trails. Each grant will help address the colossal maintenance backlogs in two of the many of our nation’s public lands that need support.

      Read Full Article
    6. See all articles
  1. Subscirbe to newsletter(For OIA Members)
  2. Trends Lookout

    1. There's a lot of differences (between women and men) and we can't just start with a men's pattern and scale it down and make it pink which is what pretty much what everyone was doing.
      By Faith Ortins
    2. Two-out-of-three Apple Pay users have reported a problem at checkout — mostly related to terminals not working or taking too long to make the transaction, inaccurate posting of transactions and the inability of cashiers to help buyers who needed assistance in using Apple Pay.
      By Leon Majors
    3. With 64% of online purchases being picked up in-store, online and mobile shopping is no longer a threat but an opportunity.
      By Doug Hope
  3. See all
  4. Categories

    1. Technology:

      Innovations, Technology
    2. Retail:

      Retail, Shopping
    3. Diversity:

      Diversity, Ethnicity
    4. Lifestyle:

      Activity, Lifestyle
    5. Trends:

      outdoor industry, Trends
  5. TopicsMost Read
  6. Topics in the News

    1. (20 articles) Local Marketing
    2. (13 articles) Social media
    3. (11 articles) Omnichannel
    4. (11 articles) Advocacy
    5. (10 articles) Partnership
    6. (10 articles) Urban
    7. (9 articles) Sustainability
    8. (7 articles) Personalization
    9. (6 articles) in-store marketing
    10. (6 articles) Storytelling
    11. (6 articles) Supply Chain
    12. (5 articles) Mobile Apps
    13. (4 articles) Millennials
    14. (4 articles) Legislation
    15. (2 articles) Loyalty
  7. About OIA Insights Team

    With the rapidly changing consumer and business landscape, the Market & Consumer Insights team’s goal is to provide members with a firm understanding of key market trends and consumer needs/behaviors impacting the outdoor industry. OIA has built an insights offering with a suite of products ranging from market sales data to social media listening to trends forecasting in order to provide a multi-faceted and holistic view of consumer and market understanding for our members. Anyone interested in learning more or getting involved can email us at research@outdoorindustry.org
  8. Picture Gallery

    Outdoor Brands and Retailers Push Toward Personalized Customer Experiences Reaching Outdoor Hispanic Consumers Requires More than Speaking their Language Use Social Media Content to Drive Sales and Revenue Latest high-tech fabrics equal high performance and high enjoyment Innovative tactics for driving traffic to stores Outdoor Brands Make Strides in Textile Recycling Icebreaker’s Spring/Summer 2016 Collection Celebrates Wool Innovation for Outdoor Adventures Merino Wal-Mart uses stores as an edge over Amazon Future Gear: First Look At 2016 Outdoor Equipment Clothing, inventory efforts give American Eagle a boost Buy Online, Pick Up In-Store Delivers Savings, Speed Outdoor Retailer Summer Market 2015 Preview: Paddlesports